Biomedical Communications: Purpose, Audience, and StrategiesWith data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to thenonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public.
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Biomedical Communications: Purposes, Audiences, and Strategies Jon D. Miller,Linda G. Kimmel No preview available - 2001 |
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African-Americans American adults analysis attentive public attentive to biomedical attitudes Baccalaureate biomed biomedical communications biomedical literacy biomedical policy biomedical research issues biomedically literate biotechnology policy cancer Chapter children at home College science courses current health information current information consumers definitely agree definitely disagree ENTER EXACT RESPONSE ENTER MAGAZINE factors false Question Figure gender groups health information consumers health problems heart disease high level high school High Hispanic Hispanic-Americans ical important indicated individuals interest in health level of biomedical Level of education level of interest moderately interested moderately well informed newsmagazine Newsweek number of hours older adults public for biomedical radio recall reported respondents science and technology scientific score strongly agree strongly disagree Question structural equation models Sumers television tend to agree tend to disagree tion total effect trust understanding variables women World Wide World Wide Web young adults zero